A Thoughtful Approach to Multifamily Design
At BSB Design, one of the nation's leading residential architecture firms, material selection is never an afterthought. Each product must support performance requirements, elevate aesthetics, meet sustainability standards, and deliver long-term values for both owners and residents.
This is clearly reflected in Emblem Mill, a multifamily community developed by Quarterra (a Lennar Multifamily company) in Georgia. From the exterior design considerations, the projects showcase BSB Designs' commitment to thoughtful architecture and why LP® SmartSide® Trim & Siding continues to be a trusted solution across their portfolio.
"The partnership between Quarterra and LP is a natural alignment, particularly at a time when the construction industry faces both significant labor shortages and the ongoing demand for affordable housing nationwide. LP delivers high-quality, long-lasting building solutions that help owners improve installation efficiency and protect the long-term value of their projects." - [David Garrett, National Accounts Manager, Multifamily], LP Building Solutions
"That's a big part of why we specify LP® products. They offer a reliable balance of performance and flexibility, allowing us to maintain a cohesive architectural vision while meeting the practical demands of builders and developers nationwide. Our partnership with LP is rooted in that shared understanding; that good design isn't just what you see, it's how it performs over time and how efficiently it can be brought to life." - [Jeff Mulcrone, AIA, NCARB, Partner / Director of Design], BSB Design
Why Does LP® SmartSide® Trim & Siding Make Sense for Multifamily Design?
Multifamily projects place unique demands on exterior materials—from installation efficiency and durability to visual consistency across large elevations.
LP® SmartSide® Trim & Siding continues to stand out for several reasons:
Engineered durability that helps withstand environmental exposure and impacts from hail
Design versatility that complements contemporary residential architecture
Predictable performance that supports long-term value
Installation efficiencies that help align with aggressive construction schedules
"Our goal is simple: make it easier for architects to design with confidence. When firms like BSB Design choose LP® SmartSide® Trim & Siding, it reflects not only the strength of the product but the partnership behind it. Architects want materials that elevate design without complicating construction - and that's where LP® SmartSide® Trim & Siding excels, delivering durability, versatility, and the design characteristics multifamily elevations demand." - [Mallory Cowell, Director, Multifamily & AEC], LP Building Solutions
The Value of a Trusted Partnership
At LP, partnerships with architecture firms go beyond product specification. Our AEC team works alongside designers to understand the realities of multifamily construction and support smart material decisions from concept to completion.
"Our AEC team is a technical, solution-oriented group dedicated to providing personalized support to partners like BSB Design. Our goal is to build deep credibility and lasting partnerships, ensuring our customers benefit from the right LP constructive systems to create high-performance spaces." - [Rodrigo Caudillo, National Accounts Manager, AEC], LP Building Solutions
As architects and developers continue to meet increasing performance demands, LP Building Solutions remains committed to supporting the residential design community. Through durable products, responsive support, and trusted partnerships with firms like BSB Design, we're helping shape multifamily communities built to help stand the test of time.
Are you an architect or designer? For more information on LP products and to connect with us, contact LP.AEC@lpcorp.com
