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LP Introduces Updated BuildSmart Preferred Contractor Program

LP Building Solutions, a leader in high-performance products such as exterior siding and trim, has announced the introduction of the updated LP BuildSmart™ Preferred Contractor Program. BuildSmart is a value-packed training and loyalty program that helps remodeling contractors become more knowledgeable about alternatives to wood, vinyl and fiber cement siding.

The LP BuildSmart Preferred Contractor Program begins by educating contractors about how to provide quality installation of LP® SmartSide® products, and offers tools to help them grow their business along the way. As contractors move through each level of training, they gain access to selling tools, advertising and signage, and powerful lead generation programs to bolster their jobs pipeline.

Key features of the LP BuildSmart Preferred Contractor Program include:

  • Three member levels (Pro, Expert and Master) with cash rebates and specialized marketing support to generate leads.
  • A robust training program, both online and hands-on, to learn about LP SmartSide products and discover valuable tips to efficiently install them.
  • Rewards in the form of jobsite tools, promotional items, branded apparel, marketing support and other tools that contractors have requested.
  • Customized LP BuildSmart Dashboard with web access to submit invoices, sign up for training, redeem rewards and more.
  • Online directories to drive traffic to all LP BuildSmart contractors.
  • Optional website support to create a personalized LP BuildSmart website, publish reviews and articles, manage social engagement, promote specials and more.
  • Achievement badges that appear on the LP BuildSmart website and directory search results to convey experience and inspire confidence.

"For LP, the focus is on training and contractor support," said Michelle Forchetti, Associate Siding Segment Manager. "We have found that proper installation is key and we want to make sure the product is installed properly by the remodeler or the siding contractor," Forchetti says. "We want to make them comfortable installing our product, and provide an improved lead generation system and incentives."

For more information about LP and LP SmartSide Trim & Siding products, visit www.LPSmartSide.com or call (888) 820-0325. If you are a professional who would like more information about the LP BuildSmart Preferred Contractor Program, visit www.LPBuildSmart.com or call (866) 389-4657.

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