British Columbia, Canada (November 2, 2017) – In a remote forest north of Vancouver, product experts from LP Building Products and two of the world’s leading kayakers embarked on the ultimate mission: to demonstrate the strength and durability of LP Legacy™ sub-flooring by exposing it to one of Mother Nature’s biggest extremes.
Under the lens of adventure photographers and videographers, the team sent an LP Legacy sub-flooring panel over the edge of Britannia Falls, a 70-foot drop flowing at 625 cubic feet per second. The panel then remained in the falls' swirling wake overnight.
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"As we were developing this campaign, we really wanted a way to differentiate our product from everything else in the market," says LP Business Marketing Manager Lorraine Russ. "One way to do that is to show the performance of the board in a completely different and unique way. And what better way to do that than to put the product into some really extreme conditions that go far beyond what you might see on even the harshest jobsite."
Twenty-four hours later, when the team retrieved the board from the river, the panel showed some bumps and bruises but no signs of swelling.
“LP put the boards through a submersion test, but we thought this would be a much better test, with the force of the water on the board and being submerged at the same time,” says Luke Partridge, who kayaked the waterfall and assisted with the testing.
"The power of any river, big or small, is relentless. It's a constant force," adds professional extreme kayaker Benny Marr, who was also on site.
LP Legacy sub-flooring is APA-rated with the highest bending stiffness and as one of the strongest sub-floor panels in the industry. Packed with more resin, wax, and wood strands and made with Gorilla Glue Technology™, the sub-floor boasts superior moisture resistance that prevents edge swell. It carries a class-leading “Covered Until It’s Covered” no-sand warranty, as well as a Lifetime Limited Warranty that lasts as long as the home.
"I think ultimately what builders want in a panel is to never have to deal with it after installation. It doesn't give them any issues initially in the build, through the construction phase, and through to the finished flooring going down," says Brian St. Germain, LP's Director of Business Quality & Technology. "To withstand all the rigors of building and still end up where they don't have to think about it after it's installed, that requires a tough panel, and that's what we designed."
Watch LP Legacy plummet over Britannia Falls and see behind-the-scenes footage from this one-of-a-kind video shoot at www.testedextreme.com.
LP Legacy is another example of LP’s growing specialty product selection designed to meet the growing demands for better engineered building solutions, as well as creating distinct value for customers.
To learn more about LP Legacy and for complete warranty details, visit www.LPCorp.com/Legacy.
About Gorilla Glue - Based in Cincinnati, the Gorilla Glue Company has been selling Gorilla Glue® for more than a decade. The glue was first discovered in Indonesia on teak furniture, but consumers soon found it to be incredibly versatile and demand soared. The company has since expanded its offerings to include Gorilla Tape®, Gorilla® Super Glue, Gorilla® Wood Glue, Gorilla® Epoxy, and Gorilla® Construction Adhesive. The family-owned and -operated company was named a Top Place to Work in Cincinnati three years in a row. For more information, visit GorillaTough.com.
About LP Building Solutions - As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders worldwide. Its extensive offerings include innovative and dependable building products and accessories, such as LP® SmartSide® Trim & Siding, LP Structural Solutions portfolio (LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, LP® TechShield® Radiant Barrier, LP® FlameBlock® Fire-Rated Sheathing and more), oriented strand board (OSB), LP® TopNotch® Sub-Flooring, LP® Outdoor Building Solutions®, and LP Elements® Performance Fencing. Además de productos que brindan soluciones, LP ofrece un servicio al cliente y garantías líderes en la industria. Desde su fundación en 1972, LP ha estado construyendo un mundo mejor bajo su lema Building a Better World™ al brindar ayuda a los clientes para construir viviendas hermosas y duraderas. Con sede en Nashville, Tennessee, LP opera 26 plantas en los EE. UU., Canadá, Chile y Brasil. Para obtener más información, visite LPCorp.com.