Asesoramiento comercial5 min
Cómo hacer un cambio en su plan de negocios mediante el uso de materiales de construcción de primera calidad
En los últimos años, la construcción de viviendas cambió casi por completo: el mercado inmobiliario experimentó un auge; el país sufrió una pandemia; el mercado laboral sufrió una contracción; la cadena de suministro fue impredecible; y los huracanes, tornados, vientos e incendios forestales catastróficos cambiaron las comunidades. Para mantenerse al día con estos cambios, es probable que deba cambiar su plan de negocios, echemos un vistazo a algunas formas de navegar por esto.
Stand Out from Competition
While a business model sets the foundation for your construction business, a business plan helps you strategize the way to achieve your goals. For example, if you want to be considered among the top home builders in an area, how are you going to do that? What are the steps for helping you do that?
One way to go about this is to simply think about your market, your competition and your customers.
It may be time to shift your business plan so you can rise above the competition. Wayne Goodall, president of The British Builder, found his pricing strategy was fundamental to setting the stage. “We offer cost price, plus or minus 15%,” says Goodall. “The key for me is to avoid the cost-per-square-foot model. Our homes are one-off custom designs. They are laid out to precisely fit on a downtown lot that is surrounded by existing homes. It is not the same situation as an estate or volume builder.”
One strategy that helped him achieve his goal to stand out among the competition was an early decision to use premium products. "When we used cheaper stuff, it always came back to bite me," he says. If someone were to ask for the possibility of building something within a set price range, Goodall is honest in his response and always stays aligned with his standards.
How Can Premium Building Materials and Supplies Impact Your Business?
In some areas of the country, it's an ideal time to shift into using premium-quality building materials as more homeowners are expecting higher-quality products to help protect their homes. In fact, resiliency has extended beyond a hot topic or trend into an expectation, and resilient homes now rank as a higher priority for homeowners.

This shift only increases in younger generations, who tend to be more conscious when it comes to sustainability. There has been a trend in homeowners who desire to stay in one home for longer periods of time since it can be a more sustainable option than frequent moves.
How to Shift Your Business Model and Use Premium Building Material Supplies
So how do you shift your business model to use premium building materials? For Goodall, it's the company's philosophy to build solid relationships. "That's the way to sell the best product."
Goodall and his team have put together a driving tour map of completed home projects that showcase his custom builds. “When people take the driving tour, they can see the quality of our work for themselves. It sells the jobs for me,” explains Goodall.
When potential clients drive past a custom home with premium materials and keen attention to detail, it elevates the perception of quality built into the home. "When you have a premium exterior, it makes it easier to sell the quality behind the walls," says Goodall.
Selling the Performance and Premium Building Materials of the LP® Structural Solutions Portfolio
The British Builder specs premium building materials from the LP® Structural Solutions portfolio for his renovation and custom home projects. With his business headquartered in Texas, Goodall was an early fan of LP® TechShield® Radiant Barrier. In fact, LP interviewed Goodall a number of years ago about his impressions of the radiant barrier and he often shares the article with potential clients.

Goodall also uses building material supplies from the same company. "I think customers notice when everything is uniform. It shows the customers you are buying a consistent product," says Goodall. "If the stuff is all mixed up, it indicates the builder is buying whatever is cheap. They get one product from here and another from there because they can save a dollar. Not us. We sell the extra quality the whole time."
Curious about the overall performance of premium OSB products? Discover why premium products are worth the upgrade.
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Soluciones de resistencia
5 minPresentamos la colección LP® SmartSide® ExpertFinish® Naturals Collection™: la combinación de belleza de inspiración natural con rendimiento de ingeniería
We’re excited to introduce the LP® SmartSide® ExpertFinish® Naturals Collection™, a bold new addition to our trusted line of engineered wood siding and trim that delivers the warmth and beauty of nature with the advanced protection and performance builders and homeowners expect.
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5 minChoosing the Right LP® Structural Solutions Product for Your Build
Cuando se trata de construir estructuras fuertes, confiables y de alto rendimiento, los materiales que elija son importantes. En LP Building Solutions, entendemos que cada proyecto, ya sea una vivienda unifamiliar o un desarrollo multifamiliar, requiere componentes estructurales que satisfagan sus necesidades de resistencia, durabilidad y eficiencia.
Soluciones de sostenibilidad
5 minConstruyendo un futuro más sostenible con LP Building Solutions
En el mundo actual, la sostenibilidad ya no es solo una palabra de moda, es un modelo para una vida responsable y una construcción más inteligente. Con la industria de la construcción en busca de formas de reducir su huella ambiental, LP Building Solutions se enfoca en proporcionar materiales de construcción innovadores para constructores con conciencia ecológica para ayudar a remodelar lo que significa construir de manera sostenible
Noticias y artículos3 min
Historia de la asociación con la Fundación Gary Sinise
La Fundación LP se enorgullece de ser socia de la Fundación Gary Sinise, que apoya a los veteranos heridos de varias maneras. Puede obtener más información sobre la Fundación LP aquí.