Encontrar el equilibrio: generar confianza o implicar demasiado al cliente

Construir una relación de confianza con un cliente es mucho más fácil de decir que de hacer. Si usted es un remodelador que desea fomentar una relación mutuamente beneficiosa, es fundamental que construya una base sólida desde el principio. Para eso, debe ser entendido, confiable y honesto. Pruebe a seguir estos consejos para generar confianza.

• Provide peace of mind without over-involving. The best way to give your client peace of mind is to communicate regularly. When you quickly and thoroughly address remodeling concerns, the client can move forward with confidence. Check in often to make sure you and the client are on the same page so you can meet or exceed expectations. However, avoid over-involving them in the nitty-gritty of the process as it may quickly lead to frustration and project burn-out.

• Proactively guide customers through the selection process while staying in the driver’s seat. The selection process tends to bog down the remodeling timeline, so let the client know in writing when selections need to be made to keep the project on track. If they become overwhelmed by the choices, simplify the decision by narrowing down the options to three selections you would recommend. Help them to stay focused on products that are within the budget.

• Work with reputable products. Remodeling clients also trust you to provide them with the best materials within their budget. Stewart Herman, owner of a remodeled 1907 Minneapolis Victorian, relied on the recommendation of his architect when deciding to install LP® SmartSide® siding on the home. “We are quite happy with the way the SmartSide looks on our house because it blends right into the Victorian aesthetic that we see in other houses around,” says Herman. Remodelers can also increase client confidence by choosing products that are backed by a generous warranty and explaining the benefits of the warranty.

Learn More About LP® SmartSide® Products

Would you like to learn about the benefits of quality LP® SmartSide® siding products for your clients and your business? Join the LP BuildSmart™ Program today. You’ll enjoy proven product training, marketing support and priority lead generation to help your business win.