La importancia de la comercialización en la industria de la construcción

In recent years, the construction industry has seen an upward trend when it comes to spending on new construction with forecasts of 2.5 trillion U.S. dollars in 2025—but the increased numbers don’t necessarily point to industry growth. La escasez de mano de obra y de la cadena de suministro no deja de aumentar, por lo que se ha producido un incremento significativo del costo de estos bienes y servicios.

Still, demand for property remains high with more homeowners looking to hire contractors for their home projects. In a highly competitive market, digital marketing for home builders has never been as important as it is today.

Why Is Marketing Important in the Construction Industry?

Do you have a marketing strategy for your construction company? Many contractors believe that digital marketing in construction is out of their wheelhouse. But with so many resources available there's never been a better time to take your business to the next level, and securing your next lead with marketing tactics is critical to growing your business.

"I think it can be intimidating for anyone," says AJ Keating, Associate Segment Marketing Manager at LP Building Solutions. "Digital marketing trends are rapidly changing, and it takes some work to stay up to date on the latest and greatest."

But recent years have accelerated digital innovation in construction. "I believe the onset of COVID-19 forced many people to adapt from simple, everyday analog processes to digital alternatives, whether we were ready or not," says Keating, who has been helping his team adapt to a new digital world.

Digital Marketing for Home Builders

You don’t need to be a marketing expert to market your business—that’s the beauty of a digital landscape. LP offers contractors resources and easy-to-use marketing tools with LP® Remodelers Edge™, a loyalty program designed to reward exterior remodeling contractors for installing LP® SmartSide® Trim & Siding products.  

“Our team regularly offers one-on-one marketing consultations with LP Remodelers Edge members where we assess their current marketing plan and help to create a path forward to gain leads, grow online presence, and ultimately build a contractor’s business,” says Keating.

Through LP Remodelers Edge, members have access to tools and resources such as website development, social media consultation and assistance, co-branded vehicle wraps, neighborhood marketing packages and more. 

How Do Contractors Advertise?

With so many resources, it can be hard to know where to begin. Marketing solutions for home builders can come in many forms. Check out these methods to see what may be a fit for your business:

Word of Mouth Word of mouth has been a go-to form of advertising for contractors and builders in the construction industry—and while it’s still relevant, digital marketing in construction can help maximize your efforts and gain more customers.

Website Marketing Your website is the first place people will go after a referral. An easy-to-use, visually appealing website that has key information about your business will help potential clients feel confident taking the next step. Not sure if your website is cutting it? For a quick gut check, confirm it has these things easily accessible from the landing page:

• Contact information

• Examples of past work (including images and multimedia)

• About page

Marketing your services with digital ad placements across other websites that potential clients are likely to visit is another digital marketing strategy for builders and contractors to gain awareness for their business. 

Social Media Marketing Social media influencers have saturated almost every industry, including construction. At LP, we partner with influencers such as Kyle Stumpenhorst and The Mexican Carpenter to deliver engaging content to our consumers and market our products.

It's likely that younger generations will search for you or your business on social channels such as Instagram, but you don't need to have a massive following to gain clients on social media. Using social channels as a portfolio and hub for updates is an easy way to help current and potential clients get to know your business and see your skills on display.

FAQs About Digital Innovation and Marketing in the Construction Industry

Q: How do I market my construction business on social media? 

A: In addition to keeping an updated profile for your business, you can market your business through sponsored social ads that target consumers based on their demographics. You can also collaborate with influencers in the field to grow brand awareness.

Q: Why is marketing important in the construction industry?

A: Marketing is how you create awareness for your company and gain new clients. If you want to grow your business, marketing is one of the most effective ways to reach new audiences.

Q: How do new building professionals get clients?

A: Getting new clients starts with building awareness through marketing, which comes in many forms. Creating a marketing budget and strategy and then implementing those efforts across a digital landscape will help you grow your client base.

As they continue to evolve, innovative construction solutions are moving toward a digital landscape. Whether you’re looking for guidance as you get started or are wanting fresh marketing ideas, LP Remodelers Edge can help you achieve your goals. Join today and get resources to grow your business.