LP Building Solutions Appoints Lynn Cobb as Vice President, Marketing

NASHVILLE, Tenn. (Aug. 11, 2025) – LP Building Solutions (LP), a leading manufacturer of high-performance building products, today announced the appointment of Lynn Cobb as Vice President of Marketing, effective immediately.

"Lynn brings more than 25 years of marketing leadership and a proven ability to drive strategic growth through data, technology, and customer insight," said LP Senior Vice President, Chief Commercial Officer Craig Sichling. "Her expertise in developing and executing commercial strategies, along with her focus on brand and customer experience, will be instrumental in strengthening our market presence and delivering greater value to our customers."

In this newly created role, Cobb will lead the development and execution of LP's commercial strategy, working in close partnership with the company's Sales, Supply Chain, and Customer Experience teams. She will oversee brand management, product innovation, and commercialization initiatives designed to drive demand and deepen customer engagement.

“I’m excited to join LP to help advance its portfolio of leading brands, including LP^® SmartSide^® Trim & Siding and LP^® Structural Solutions,” said Cobb. “With a strong foundation of brand equity and customer trust, we’re well-positioned to accelerate growth—bringing new innovations to market, increasing market share, and evolving our digital strategy to support LP's long-term success.”

Cobb began her career at Procter & Gamble, where she spent 16 years progressing through leadership roles in IT, sales, marketing, and brand management, ultimately serving as Marketing Director for one of the company's healthcare services brands. She later held senior roles at Agilent Technologies, DuPont, Ropes Wealth Advisory (formerly Adviser Investments), and most recently MasterBrand Inc., where she served as Vice President of Customer Experience.

She holds a Bachelor of Science in Biological Sciences and an MBA from Bowling Green State University.

Acerca de LP Building Solutions

Como líder en soluciones de construcción de alto rendimiento, Louisiana-Pacific Corporation (LP Building Solutions, que cotiza en la bolsa de valores de New York como LPX) fabrica productos de madera de ingeniería que satisfacen las exigencias de constructores, remodeladores y propietarios de viviendas en todo el mundo. LP’s extensive portfolio of innovative and dependable products includes Siding Solutions (LP^® SmartSide^® Trim & Siding, LP^® SmartSide® ExpertFinish^® Trim & Siding, LP BuilderSeries^® Lap Siding and LP^® Outdoor Building Solutions^®), LP^® Structural Solutions (LP^® TechShield^® Radiant Barrier Sheathing, LP WeatherLogic^® Air & Water Barrier, LP Legacy^® Premium Sub-Flooring, LP^® FlameBlock^® Fire-Rated Sheathing, LP NovaCore^® Thermal Insulated Sheathing and LP^® TopNotch® 350 Durable Sub-Flooring) and LP^® Oriented Strand Board. In addition to product solutions, LP provides industry-leading customer service and warranties. Desde su fundación en 1972, LP ha estado construyendo un mundo mejor bajo su lema Building a Better World™ al brindar ayuda a los clientes para construir viviendas hermosas y duraderas, a la vez que los accionistas construyen un valor a largo plazo. Headquartered in Nashville, Tennessee, LP operates more than 20 manufacturing facilities across the U.S., Canada, Chile and Brazil. Para obtener más información, visite LPCorp.com.